#BeContent. /ˈbē/ /ˈkänˌtent/
When the longing for human connection is at a high, there is no better form of content than authentic first-person accounts. The barriers that separate the expert and the knowledge seeker have been removed. When the source of the experience and information is You, there is nothing stopping you from being the content that consumers are seeking. A. Lee Judge challenges you to Be Content by sharing your knowledge in first-person. Be the source, Be the media, Be Content. Bottom line: This is not about vanity metrics (Likes and Views) it is about showing Marketing’s contribution to winning Opportunities.
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