Beyond Breaking the Rules: Why Connections in Marketing Matter More Than Ever

Creativity in marketing is no longer limited to award-winning TV ads. It’s now table stakes for any brand wanting to earn consumer attention. Beyond that, brands must now also strive for a connection with consumers to drive loyalty and trust.

But in order to execute creative and connective marketing in today’s challenging landscape, organizations must learn to adapt to internal resistance, reduced budgets and pressure for immediate ROI.

Takeaways

  • Why creativity and connectivity in marketing matters today, and how leading brands are shifting away from traditional content formats
  • How organizations are transforming internal processes and integrating content into the wider marketing strategy
  • Tangible takeaways for creating and measuring more effective content

Don’t miss
Content Marketing World,
The European Edition

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REAL-TIME (late afternoon | early evening in Europe)
Location: Date: 13/10/2020 Time: 18:00 - 18:30 Shafqat Islam Alex Cheeseman