As brands try to reach and target more diverse audiences, they often fall short due to a mismatch of their culture and the audience. Culture can’t be fabricated – there is an art and science to how brands embrace inclusion in their culture first to create products for all – embracing the inclusive customer mindset. That inclusion leads to more authentic and creative storytelling that prescriptively includes visual cues and language in both their advertising and content to build trust and create more meaningful connections. In this presentation we’ll discuss how inclusion can not only create trust with consumers but can shape culture, our environment and our society, while revealing the secrets to creating non-binary marketing strategies.
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